Using security cameras for other purposes is not unheard of and is becoming more popular. Over time more zoos, animal sanctuaries, and even individuals are looking to set up live streams over the Internet. Live streaming animals and birds can help spread information on conservation efforts, assist caregivers, educate and entertain children, and offer a way to view animals online from around the world.
Previously, the process of live streaming zoo cams, animal cams, and bird cams was difficult, involving many different steps and pieces of equipment. Fortunately there are cameras that come with built-in streaming features to push video to popular live stream platforms.
Live streaming has become a popular way for content creators to connect with their followers, as it feels more interactive and “real.” YouTube Live is currently one of the most popular platforms for live streaming, but Facebook Live, Instagram Live, and Twitch (for gamers) are all commonly utilized as well.
Live streaming is the evolution of live TV. The online video industry showed viewers that they should be in control to watch what they want, when they want it.
One of the main reasons why live streaming is so important, for brands and individuals, is because of the level of interaction and engagement it offers. No other platform or marketing strategy allows for such level of interaction. Live streaming also has the highest rate of engagement of all content types.